In our experience, some great ideas are amongst those not selected. Whether they were judged to be ‘too out-there’, ‘too niche’, ‘too difficult to understand’, ‘not relevant for this challenge’ – or they were too conceptual to stand out amongst hundreds of other ideas – the result is, there are literally thousands of fledgling ideas hanging out on Post-it® notes or wasting away in output reports - instead of purposefully contributing to your brands and business.
OPTIMA are passionate about championing idea nuggets and growing them until they’re strong enough to stand up and be counted. Our ‘Trawl the Wall’ for ideas offering does just that – we conduct a thorough review of all the ‘post-it note’ ideas and output from previous innovation and ideation sessions then we help you merge, grow, link, reduce, re-frame or combine ideas to fully optimise their potential.
Not only can we help to fill the pipeline with even more value-added ideas, our Trawl the Wall service gives you a greater return on investment from every innovation session.