Concept Crafting  

concept crafting
Bad idea – or badly written concept? Consumers don’t often make the distinction, which is why some of the greatest ideas have been shot down at concept stage.  
Optima have a proven track record of creating research-ready concepts that truly resonate with consumers. Our New Product Development concepts consistently receive ‘top-box’ consumer ratings or above average preference and propensity to purchase scores. And our strategic positioning and communications concepts are praised by brand owners and strategists for being ‘fresh, insightful and differentiated’. 
We add a wealth of knowledge and insight gained from working with a diverse range of brands and categories. From lagers to anti-ageing cream, oven cleaners to luxury power yachts and everything in between, we have the experience and passion to give every idea the optimal chance of success: 

NPD/Innovation Ideas: 

New product development concepts, carefully crafted and rooted in insight to truly resonate with your consumers. 

Brand Positioning Ideas: 

Powerful and distinctively different strategic positioning concepts that allow you to fully gauge the implications of each direction and assess how the alternatives measure up. 

Communications Ideas: 

We help you add value and direction to creative development through ‘ad-cepts’ that express the essence of an idea without over-loading it with non-essential stimulus. 
concept crafting
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