Insights to Action  

Turning Consumer Insights into Profitable Action 

Understanding your consumers wants and needs is key to growing your business. When developing new products or brand ideas, discussing customer service, marketing or strategy it is crucial to use consumer insights in order to achieve the best results and grow your business effectively. 
Generating actionable insights is what Optima do best. We can ensure that your Consumer Insights stay true to its purpose – to generate insights that can be translated into real, actionable (and profitable) goods and services. 
From Insight discovery and opportunity creation and onwards to Idea Generation and Concept Crafting Optima have a proven track record of creating research-ready concepts that truly resonate with consumers 
Call Kathy now and turn consumer insights into profitable action -  
Tel: (44) (0)1803 732 796 
"Kathy is a joy to work with: her commitment, openness and professionalism are apparent at all times. Each OPTIMA concept is insightful, eloquent, razor sharp and distinctive, giving respondents a clear proposition which evokes meaningful responses, resulting in research output that provides clarity, direction and insight." 
Laura Cannon: Brand Strategist 
Recent projects worked on with OPTIMA: Sealine, Luxury Motor Boats; Alberto VO5 
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